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How it works

From the questions your customers ask to answers that cite you.

Set up once, measure a baseline, then every Sunday: the answers read, what blocks you fixed, what works accelerated, and every change checked. Each step below plays the way it happens.

Part 1

Set up, once

A few steps of yours, then a week of measuring before any number is shown.

  1. 1

    Add your site

    Enter your address and put a small file at your site's root. noul finds it and knows the site is yours, which is what lets it act on your behalf later.

    • ●One file, checked once
    • ●Any number of sites per account
  2. 2

    Can assistants reach you?

    Every assistant reads the web through its own crawlers. noul checks each one against your robots.txt and your firewall, then checks that a search crawler can find each question page from your home page or your sitemap.

    • ●A blocked crawler becomes a fix, with the exact line to change
    • ●For each page, only the step still missing
  3. 3

    Choose your questions

    The questions your pages should win, suggested from three places: your own pages, the searches Copilot ran where it already cites you, and your busiest searches no question asks yet. You edit, add your own, pick 10 to 30, and approve once.

    • ●Weekly use quoted in tokens before anything runs
    • ●You set a weekly cap
  4. 4

    Your baseline week

    Every question goes to every assistant three times. The three rounds give your starting rate and how much it swings on its own: the bar any later change has to clear.

    • ●ChatGPT, Gemini, Google AI Mode, Perplexity and Claude
    • ●Web search on, as your customers use them
Part 2

Every Sunday

The same questions, asked again: the answers read, your actions ranked, and an honest headline.

  1. 5

    Every answer, read

    Each answer's sources are read one by one. Your page cited, another of your pages cited, your name without a link, or neither: each is its own mark. An answer that fails is a gap, left out, never counted as a zero.

    • ●Cited and named are never added together
    • ●Copilot and Google's AI features come from Bing's and Search Console's own exports, on their own cards
  2. 6

    Fix first, then accelerate

    Anything that stops the assistants reading your pages comes first. What noul can do on your verified site, it does: your sitemaps submitted through your own Search Console and Bing Webmaster Tools, your question pages pinged through IndexNow. Then the accelerators, highest impact first.

    • ●Cover the searches the assistants ran, get onto the pages they cite, reply in the threads they quote, publish a short video
    • ●Anything posted, emailed or published waits for your yes
  3. 7

    Checked, not claimed

    Marking an action done is a claim. noul checks it on your page, the round-up or the thread, confirms it or says why it couldn't yet, and marks the confirmed day on your charts.

    • ●Copy any action as a prompt for your own AI agent
    • ●Later weeks show what moved with it, never what it "caused"
  4. 8

    Until every assistant cites you

    A question stays in your series once it's cited and keeps being asked, so a citation lost shows up as clearly as one won. The page's work carries on, with the searches of each assistant that doesn't cite it yet.

    • ●Pages no assistant cites come first
    • ●New questions join with your next series, at most once a week
  5. 9

    An honest headline

    Your cited rate over the last four runs, against your baseline. "Accelerating" only when the change beats your normal swing and rose two runs in a row. Otherwise it says what it is: too early, within normal variation, ahead and holding, or below.

    • ●Never compared across series
    • ●Every number computed, never guessed by a model
Part 3

Around the answers

What the assistants' crawlers and your search traffic say, each from its own source.

  1. 10

    AI crawlers, by company

    Connect Cloudflare or DataFast, or upload a server log, and noul counts each company's crawler visits a day: fetches for answers, indexing and training, each on its own, with the days noul acted marked on the same chart.

    • ●Checked against each crawler's IP ranges where the source allows
    • ●A search crawler that never reads your question pages becomes a fix
  2. 11

    Your search traffic

    Your Search Console and Bing Webmaster Tools, each on its own tab: clicks, impressions, click rate and Google's position against the period before, top pages and top queries with each query's page. Searches no person typed are set aside with the reason, never deleted.

    • ●Your brand and full-sentence searches tagged
    • ●Searches that ask one of your questions marked
  3. 12

    Your next questions

    The busiest real searches none of your questions asks, grouped and worded as people ask an AI assistant, each with its own source's numbers. Pick them for your next series; nothing is ticked for you.

    • ●Page-one searches first
    • ●Each lands on the page that search already reaches

Your baseline is one week away.

Every question, every assistant, three times. Then an honest read every Sunday.

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