Your citation rate, per assistant
Answers that cite any of your pages, out of answers received: overall and for each assistant, as a four-run rolling rate against your own baseline.
The AI citation accelerator
Get cited when AI answers your customers.
noul asks the AI assistants your buyers use the questions they ask, every week. It shows which answers cite your pages, fixes what keeps the assistants from reading you, and tells you honestly whether it's working.
Our weekly sample Example Baseline week doneToo early to call · 1 of 4Too early to call · 2 of 4Too early to call · 3 of 4Accelerating
Cited in 15%16%17%20%21%24% of answers
Your baseline: 15%, with a normal swing of ±2.Up 6 points on your baseline, beyond its normal swing of ±2.Up 9 points on your baseline, beyond its normal swing of ±2.
Baseline5 weekly runs
- Perplexity 34%
- ChatGPT 30%
- Google AI Mode 20%
- Gemini 20%
- Claude 16%
The shift
An answer names a few sources. Be one of them.
Buyers increasingly ask an assistant before they search. Its answer cites a handful of pages, and those are the sites that get the visit and the trust. Rankings and analytics don't show you whether you're one of them.
01 · Every answer, read
It reads every source in every answer.
noul asks your questions the way your customers would, reads every source in every answer, and turns what it finds into the next things to do.
Cited and named, counted apart — a link to your page and a mention of your name are two numbers. An answer that fails is a gap, never a zero.
An AI answer Illustration
Which tool should a small agency use to plan client projects?
1
2
34
Sources
- 1 a-review-site.com/best-tools-2026
- 2 your-site.com/guides/how-to-choose You
- 3 reddit.com/r/smallbusiness/…
- 4 a-competitor.com/compare
✓ Cited your page ✓ Named you counted apart
02 · How it works
Four steps to your baseline. Then every week.
- Step 1
Add your site
Enter your address and prove it's yours with a small file on your site.
- Step 2
Can assistants reach you?
We check robots.txt, your firewall and your sitemap against the crawlers each assistant uses, and list what to fix.
- Step 3
Choose your questions
Suggested from your pages, the searches Copilot ran and your own busiest searches. You refine and approve them once, before anything is spent.
- Step 4
Your baseline week
Every question goes to every assistant three times: your starting rate, and how much it swings on its own.
Then every week: a fresh round of answers, your actions ranked by expected impact, and an honest read on whether you're accelerating.
AI answers vary from one asking to the next. noul asks the same questions every week.
Every assistant, against your own baseline and its normal swing, so a number moving means something.
An action, start to finish Example
Accelerate Your website Waiting for you Checking… ✓ Confirmed
Make /guides/how-to-choose answer the searches the assistants ran
Gemini and Claude don't cite it yet. They searched for “planner for small agencies” and “agency project tool comparison”.
I've done it
Reading your page for those searches… Your page now covers 5 of the 6 searches
Cited rate, week by week Moved with the change, never “caused”
03 · What's new
Every action, checked, not claimed.
Each action carries its evidence: here, the searches two assistants ran that your page doesn't answer yet. You mark it done; noul reads your page and confirms it, then marks that day on your chart so the weeks after show what moved with it.
- Work keeps going for each assistant that doesn't cite the page yet.
- Copy any action as a prompt for your own AI agent.
04 · AI crawlers
Watch AI crawlers come to read you.
Crawl acceleration shows each company's crawler visits a day, from your own Cloudflare, DataFast or a server log. The days noul acted, a sitemap submitted or an IndexNow ping, are marked on the same chart.
Counted apart
Fetches for answers, indexing and training, each on its own.
Checked first
Visits checked against each crawler's own IP ranges, where your source allows.
AI crawler visits a day Example
28 days agoToday
Last 7 days, against the days before the ping
- OpenAI +165%
- Anthropic +154%
- Google +60%
- Perplexity +183%
From your own Cloudflare, DataFast or server log, checked against each crawler's IP ranges where the source allows. Fetches for answers, indexing and training each counted on their own.
05 · Your search traffic
Your search traffic, cleaned up and put to work.
The Traffic page reads your own Search Console and Bing Webmaster Tools, each on its own tab. Searches no person typed are set aside with the reason; real ones that ask your questions are marked; and the busiest ones none of your questions asks become suggestions for your next series.
Your search traffic Example
Google Bing From your Search Console
Clicks +34%
1,564
Impressions +24%
46,475
Top queries 7 Real searches 4 Set aside 3 Ask your questions 1
- project planner for agencies 31 820Asks your question “What's the best planner for a small agency?” · matched by noul
- site:a-competitor.com planner 0 212Set aside · Uses a site: operator
- your brand pricing 24 160Your brand
- keyword-ntdqnjox planner 0 141Set aside · Generated test token
- which planner works for a 5-person agency, with client portals 2 96Conversational
- best%20planner%20app 0 74Set aside · URL-encoded text
- planner vs spreadsheet for client work 3 61
Questions from your searches Example
Google searchesFrom your Search Console
“planner alternatives for agencies”
and 5 like it · 1,727 impressions in 28 days · position 8
None of your questions asks it
✓
What's a good alternative planner for a small agency doing client work?
Worded as people ask an AI assistant · lands on /planner-alternatives
Added to your next series A new series starts at most once a week, with its own baseline.
06 · What you get
See where you stand, then move it.
Fix comes first: anything that stops the assistants reading or finding your pages. Then accelerate, highest impact first.
Fix what blocks you
Crawlers blocked in robots.txt or at your firewall, pages no index has, a question page a search crawler can't find from your home page or sitemap: found, explained with only the missing steps, and checked again until fixed.
Accelerate until every assistant cites you
Cover the searches the assistants actually ran, and keep going for each one that doesn't cite the page yet. Get onto the round-ups they cite, with help finding the author. Answer the Reddit threads they quote, from a draft you post yourself. Short videos where answers cite video: we make them, you publish them.
We do what we can
Once connected, your sitemaps are submitted through your own Search Console and Bing Webmaster Tools, and your question pages pinged through IndexNow, each checked daily. Included, on your verified site.
A prompt for your AI agent
Every action copies as a prompt for your own coding or browser agent: the task, the evidence, the steps, and what counts as done.
Before and after, source by source
Google Search, Google's AI features, Bing, Copilot, our weekly answers and AI crawler visits, each on its own card, with your confirmed actions marked through time.
AI crawler visits, by company
Visits from OpenAI, Anthropic, Google, Perplexity and others, a day at a time, from your Cloudflare, DataFast or a server log, checked against each crawler's own IP ranges where the source allows. Fetches for answers, indexing and training counted apart, with the days we acted marked.
Your organic traffic, each tool on its own
Clicks, impressions, click rate and Google's position from your Search Console and Bing Webmaster Tools, against the period before, with top pages and queries, each query's page, and your question pages flagged. Never added together.
Real searches, then your next questions
Searches no person typed (scraper operators, encoded text, template rows) set aside with the reason, never deleted. Your brand and full-sentence searches tagged, the ones that ask your questions marked, and the busiest none ask suggested for your next series.
Why trust it
Numbers you can stand behind.
AI answers vary from one asking to the next. noul is built so that a number moving means something.
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The same questions every week
Changing them starts a new series, at most once a week, so a number always compares like with like.
-
Measured and sampled never mix
Bing's and Search Console's own numbers sit on their own cards. They are never added to our sample, or to each other.
-
Cited and named, counted apart
A link to your page and a mention of your name are two numbers. A failed answer is a gap, never a zero.
-
Accelerating means beyond the swing
Only when the change beats your measured normal swing and rose two runs in a row. Otherwise we say so.
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"Done" is a claim until checked
When you mark an action done, our check confirms it on your site, or says it couldn't yet.
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"Moved with", never "caused"
Results show what moved after each change. No tool can prove a change caused it, and we don't pretend to.
FAQ
Questions, answered.
The whole cycle, step by step: How it works →
The judgments behind the numbers: How noul decides →
Which assistants does noul measure?
ChatGPT, Gemini, Google AI Mode, Perplexity and Claude. Every week we ask each of them your questions with web search on, and read which pages each answer cites and whether it names you. Copilot comes from Bing Webmaster Tools' own export, and Google's AI Overviews and AI Mode from Search Console's, as each reports them. Those stay their own numbers, never added to ours.
What counts as being cited?
An answer cites you when one of its sources is a page on your site. Naming your brand without a link is counted too, but apart: the two are never added together. An answer that fails or comes back empty is a gap, never a zero.
How do I know a change is real?
Your baseline week asks every question three times on every assistant. That gives your starting rate and how much it swings by chance. noul calls a rise "accelerating" only when it beats that swing and rose two runs in a row; otherwise it says "within normal variation", or "too early" before four weekly runs.
What happens once a question gets cited?
It stays in your series and is asked every week, on the same day and hour, so a citation you lose shows up as clearly as one you win. Its page keeps getting work for each assistant that doesn't cite it yet. To grow, add questions in your next series: noul suggests them from your pages, the searches Copilot ran and your busiest searches.
What does noul do, and what do I do?
On your own verified site noul does what it can, included: it submits your sitemaps through your Search Console and Bing Webmaster Tools and pings IndexNow for your question pages. The rest is an action for you, with the evidence, the steps, a prompt for your own AI agent, and a check that confirms it once it's done. Anything posted, emailed or published waits for your yes, and noul never posts to Reddit.
Can I see my search traffic and AI crawler visits?
Yes. Connect Search Console and Bing Webmaster Tools and the Traffic page shows each one's clicks, impressions, click rate and position on its own, against the period before, with searches no person typed set aside. Connect Cloudflare or DataFast, or upload a server log, and the Dashboard shows AI crawler visits a day by company, with the days noul acted marked.
What do I need to connect?
To start, your site's address and a small file on it that proves it's yours. To see more, connect Search Console and Bing Webmaster Tools and upload their AI exports each month, and connect Cloudflare or DataFast, or upload a server log, to count AI crawler visits, checked against each crawler's IP ranges where the source allows.
How is noul priced?
In tokens. You see what your questions will use each week before anything runs, and you set a weekly cap. Drafts, author lookups and videos use tokens too.
How soon will I see results?
The baseline takes a week, and a weekly run follows every week after it, on the day and hour your baseline started. The headline reads "too early" until four weekly runs, and Results compares the four weeks before your baseline with the latest four.
Can I get access?
noul is invite-only for now. If you have an invite, sign in with the email it was sent to.
See where you stand this week.
Your baseline is one week away: every question, every assistant, three times.